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Over 2 million job seekers used Goodwill's employment services last year—and the charity's CEO Steve Preston says it's gearing up for an influx of unemployed Gen Z thanks to AI.

Goodwill CEO Prepares for Surge in Jobless Gen Zers Amid AI Disruption

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  • Post last modified:September 22, 2025

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In a recent interview with Fortune, Goodwill Industries International President and CEO Steven Preston discussed the organization’s proactive measures in anticipation of a significant increase in jobless Gen Zers due to advancements in artificial intelligence (AI). Preston emphasized the importance of preparing for this potential influx, highlighting the need for support and resources to assist young individuals facing unemployment in the evolving job market.

Understanding the Impact of AI on Employment

The rapid advancement of AI technologies has raised concerns about job displacement, particularly among younger generations entering the workforce. Preston’s insights shed light on the challenges posed by AI-driven automation and its potential effects on employment opportunities for Gen Zers. As industries increasingly adopt AI solutions, certain job roles may become obsolete, necessitating a strategic approach to workforce development and support systems.

Goodwill’s Response to the Emerging Crisis

In response to the anticipated rise in unemployment among Gen Zers, Goodwill Industries is implementing various initiatives aimed at providing assistance and opportunities for affected individuals. These efforts include expanding job training programs, offering career counseling services, and collaborating with community partners to create pathways to employment. By leveraging its extensive network and resources, Goodwill aims to mitigate the impact of AI-related job displacement and empower young individuals to navigate the changing employment landscape.

The Role of Education and Skill Development

Preston emphasized the critical role of education and skill development in preparing Gen Zers for the future job market. Goodwill is focusing on equipping young individuals with the necessary skills to thrive in an AI-driven economy. Through partnerships with educational institutions and the implementation of specialized training programs, Goodwill seeks to enhance the employability of Gen Zers and ensure they are well-prepared for the evolving demands of the workforce.

Community Engagement and Support

Recognizing the importance of community involvement, Goodwill is actively engaging with local organizations and stakeholders to address the challenges faced by unemployed Gen Zers. By fostering collaborative efforts and creating supportive networks, Goodwill aims to provide a comprehensive support system that extends beyond job placement, encompassing mentorship, financial literacy, and emotional well-being.

Looking Ahead: Building a Resilient Future

As AI continues to reshape the job market, the proactive measures undertaken by Goodwill Industries International serve as a model for other organizations and communities. By focusing on education, skill development, and community support, Goodwill is working to ensure that Gen Zers are not left behind in the face of technological advancements. Through these concerted efforts, the organization strives to build a resilient future where young individuals can adapt to and thrive in an AI-driven economy.

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