Valeria Márquez, a 23-year-old Mexican beauty influencer, was tragically shot and killed during a live TikTok stream at her salon in Zapopan, Jalisco. Known for her engaging beauty tutorials and vibrant personality, Valeria had amassed a significant following on social media platforms. Her untimely death has sent shockwaves through the online community and raised concerns about the safety of influencers and the prevalence of gender-based violence in Mexico.
Incident Overview
On May 13, 2025, Valeria was livestreaming from her beauty salon, Blossom the Beauty Lounge, when a man posing as a delivery person entered the premises. Moments before the attack, Valeria appeared anxious, mentioning that someone had previously tried to deliver an expensive gift. The assailant, claiming to have a gift for her, opened fire inside the salon, shooting her multiple times while she held a pink stuffed toy. The harrowing attack, partially captured on video, shocked her viewers who initially struggled to believe the incident was real. Emergency responders declared her dead at the scene. The attackers fled on a motorbike, prompting an ongoing police investigation and manhunt.
Valeria Márquez: A Brief Biography
Valeria Márquez was a prominent beauty influencer with over 100,000 TikTok followers and 84,000 Instagram followers. She was known for sharing beauty and lifestyle content on social media. Valeria also ran her own beauty salon in Zapopan, showcasing her entrepreneurial spirit.
Investigation and Public Reaction
The Jalisco State Attorney General’s Office is investigating the case under femicide protocols, which are activated when a woman is presumed to have been murdered in a gender-related killing. Valeria’s death has drawn widespread attention to Mexico’s ongoing crisis of gender-based violence. According to the United Nations Economic Commission for Latin America and the Caribbean, Mexico has one of the highest femicide rates in the region, at 1.3 deaths per 100,000 women in 2023.
Conclusion
Valeria Márquez’s untimely death has highlighted the dangers faced by public figures and the pervasive issue of gender-based violence in Mexico. Her legacy as a passionate beauty influencer and entrepreneur continues to inspire many. As investigations continue, her story serves as a poignant reminder of the need for greater protections for women and influencers alike.
