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A Nova Scotia Liquor Corporation employee is shown removing bottles of Jack Daniel's whisky from a store shelf earlier this year after the NSLC pulled American alcohol from its shelves as part of Canada's response to U.S. President Donald Trump's tariffs.
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Jack Daniel’s Canadian sales collapse jolts spirits industry as boycott spreads

A Brewing Crisis for Jack Daniel’s A sharp downturn now haunts Brown-Forman as Canadian consumers and provincial liquor authorities rally behind a sweeping boycott of U.S. spirits—a move that has…

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August 31, 2025